Sunday, November 11, 2007

very cool

Web game provides
rice for hungy
The WFP says hunger is the world's number one emergencyAn internet word game has generated enough rice to feed 50,000 people for one day, the UN's World Food Programme (WFP) has said.
The game, FreeRice, tests the vocabulary of participants. For each click on a correct answer, the website donates money to buy 10 grains of rice.
Companies advertising on the website provide the money to the WFP to buy and distribute the rice.
FreeRice went online in early October and has now raised 1bn grains of rice.
That is enough rice to feed 50,000 people for one day, the WFP said on Friday.
'Viral marketing'
The head of the WFP, Josette Sheeran, said: "FreeRice really hits home how the web can be harnessed to raise awareness and funds for he world's number one emergency."

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